Joseph Bruce Ismay, Chairman and Managing Director of the White Star Line was an intelligent businessman. Son of Thomas Ismay, the Line's founder, he negotiated White Star's purchase
by the International Mercantile Marine Company. At the age of 41, he was head of one of the largest shipping organizations in the world. Ismay keenly observed the developments of his rival Cunard, and at a dinner party at the home of shipbuilder Lord Pirrie in London, Ismay talked about a new class
of liner, one that was larger and finer than the competition. 


